Get clear on your purpose – start with ‘WHY’


To set the context for the business against which all company goals, operations and behaviours can be determined and measured.


  • Provides clarity to shareholders, customers, suppliers and staff on the true objectives that sit behind the products and services
  • Targets linked to what you do can limit you to remain within your current domain whereas setting an overall ‘why’ increases opportunities
  • Creates effective and valuable relationships through alignment with the ‘why’
  • Sets the context for all business decisions

Feedback from participants:

“Many thanks – the day was a great success and everyone is keen to move forward.”

“Thank you for a very enjoyable day. Now the hard works begins in embedding our new values and vision into our daily activities but you both very successfully steered us on that path.

Interested in attending a workshop?

If you would like to find out about similar workshops that we are holding in the future please get in touch. We can offer:

  • A place on an existing workshop or
  • A bespoke workshop for your team tailored to your specific needs