Get clear on your purpose – start with ‘WHY’


To set the context for the business against which all company goals, operations and behaviours can be determined and measured.


  • Provides clarity to shareholders, customers, suppliers and staff on the true objectives that sit behind the products and services
  • Targets linked to what you do can limit you to remain within your current domain whereas setting an overall ‘why’ increases opportunities
  • Creates effective and valuable relationships through alignment with the ‘why’
  • Sets the context for all business decisions

Feedback from participants:

“Many thanks – the day was a great success and everyone is keen to move forward.”

“Thank you for a very enjoyable day. Now the hard works begins in embedding our new values and vision into our daily activities but you both very successfully steered us on that path.